Tanabe City Kumano Tourism Bureau

Guide Book | Pilgrim Pack

The Tanabe City Kumano Tourism Bureau is a tiny office with a huge mission—to develop and promote Japan’s remote spiritual heartland, into a quality, sustainable tourism destination open to the world. In 2004 this region was registered as UNESCO World Heritage and in 2005 a major political merger of 4 rural communities and Tanabe City took place.  These dramatic changes required a new and innovative approach to tourism development.  Tanabe City decided to create a new office with a mandate to oversee the city and region in totality; a half-public, half-private entity called the Tanabe City Kumano Tourism Bureau—the first of its kind in Japan.

Tanabe City Kumano Tourism Bureau Office

Price Plans

KUMANO KODO Nakahechi, Official Guide Book | Pilgrim Pack
 The Kumano Kodo Nakahechi Official Guide book is the ultimate resource.  It is 148 pages in full color.  History, Culture, Festivals, Legends, Itineraries, Cuisine, Nature, Lodgings, Onsen, Ume, Tips, Safety, Access, more... Use the free Blippar App to view videos, making the pages come alive! ...
Price 4,000 yen




Joining Forces
Through strategically planned projects with a diversity of stakeholders, the Tanabe City Kumano Tourism Bureau strives to build a strong foundation for a sustainable future by focusing on preservation, cultivating human resources, and developing effective tourism systems.
Core Development
Developing the region’s tourism infrastructure and supporting local citizens are the core pillars of action.  Tourism infrastructure includes signage, information centers, heritage displays, public transportation, reuse of older homes for accommodations, etc.
Grassroots development initiatives include innovative training seminars, and the Kumano Travel Community Reservation System—a bilingual website for local businesses to connect with the growing online market.
Worldly Cooperation
The Tanabe City Kumano Tourism Bureau is the founding member of a pioneering joint promotion project with the Turismo de Santiago de Compostela—successfully joining the Way of St. James and the Kumano Kodo, the only two major pilgrimage routes registered as UNESCO World Heritage.
Inspiring Leadership
Rural Japan is diverse and culturally rich, but often times it has not reached its full potential or in danger of destruction.  
Because of the positive and effective, new model of community-based tourism developed by Tanabe City, the Tanabe City Kumano Tourism Bureau has become leaders in the field, speaking at seminars and lectures over 100 times a year across Japan and internationally; sharing their idea and philosophies, and inspiring other communities to thrive.
Awards & Accolades

● Lonely Planet’s Best in Travel 2018, Top Region
● Featured Case Study at UNWTO 2nd International Conference on Rural Tourism, 2017
● Cabinet Office Cool Japan Ambassador, 2017
● Long-listed for World Responsible Tourism Award, Best Cultural Heritage Attraction, 2015
● World Travel and Tourism Council, Tourism for Tomorrow Awards, Destination Stewardship Finalist, 2012
● Wakayama Prefecture Tourism Merit Award, 2012
● Ministry of Internal Affairs and Communications Regional Development Award, 2010
● JTB Culture Exchange Award — Excellence Prize, 2009
● Yomiuri Shimbun 100 Landscapes of Heisei Sites Travel Itinerary Merit Award, 2009

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